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      <image:caption>In the Black Box, the second axis represents the conflict between the need to accommodate and the desire to get it all.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sinreichlaw.com/news-and-views/from-halal-to-fulfillment</loc>
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    <lastmod>2024-02-11</lastmod>
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      <image:title>News + Views - Food Carts to Franchise;  Fulfillment Centers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sinreichlaw.com/news-and-views/energy-money-amp-law</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>News + Views - Energy, Money &amp;amp; Law - Make it stand out</image:title>
      <image:caption>The Empire State Building’s green retrofit, completed in 2010, led a green building movement.</image:caption>
    </image:image>
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    <loc>https://www.sinreichlaw.com/news-and-views/recon-academy-2014-the-new-green-lease-program</loc>
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    <lastmod>2022-08-22</lastmod>
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      <image:title>News + Views - RECon Academy 2014: The New Green Lease Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sinreichlaw.com/news-and-views/entrepreneurs-in-real-estate-one-womans-story</loc>
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    <lastmod>2024-02-11</lastmod>
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      <image:title>News + Views - Entrepreneurs in Real Estate: One Woman's Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sinreichlaw.com/news-and-views/university-of-shopping-centers-at-the-wharton-school-of-business</loc>
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    <lastmod>2022-08-18</lastmod>
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      <image:title>News + Views - University of Shopping Centers at the Wharton School of Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sinreichlaw.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/b6dc4d87-84ab-4533-bede-68c91b653adf/Chart+Home+Light-01.png</image:loc>
      <image:title>Home - Eliminate unnecessary delay and conflict before, during, and after lease negotiation.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/137d94df-e17f-4843-854a-7d9898d268d6/ES+Circle+Grayscale+Border.png</image:loc>
      <image:title>Home - Ellen Sinreich, a leading commercial leasing attorney, is celebrated by clients for her judgment, daring, and determination to get the deal done.</image:title>
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  <url>
    <loc>https://www.sinreichlaw.com/ellen-sinreich</loc>
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    <lastmod>2025-06-13</lastmod>
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      <image:title>Ellen Sinreich</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/5ea93559-d2e7-44d2-8509-1b93bac5c7fc/ES+Circle+Table+in+Hat+800px-01.png</image:loc>
      <image:title>Ellen Sinreich - Make it stand out</image:title>
      <image:caption>Ellen Sinreich, a leading commercial leasing attorney, is sought after by clients for her laser-sharp focus on getting bullet-proof leases over the finish line.</image:caption>
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  </url>
  <url>
    <loc>https://www.sinreichlaw.com/testimonials</loc>
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    <lastmod>2022-11-25</lastmod>
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      <image:title>Testimonials</image:title>
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      <image:title>Testimonials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sinreichlaw.com/contact</loc>
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    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/1622662561769-5L0OHC2PJVPORWYQGIQI/image-asset.png</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinreichlaw.com/commercial-leasing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/c1710b40-d58b-4f21-a8bb-25cac98e0d01/Warehouse+1800x600px.png</image:loc>
      <image:title>Commercial Leasing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/2abe04b7-025d-46e9-b736-0ce5cc11984a/Pre-Lease+Lighter+1200.png</image:loc>
      <image:title>Commercial Leasing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/17236bf2-166f-4bef-9425-25d61e7bcefe/CL+Trio+Lighter+2-01.png</image:loc>
      <image:title>Commercial Leasing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/e1517ccd-8696-4bc8-9f34-b91772178e46/Post-Lease+Aubergine+Grey+1200.png</image:loc>
      <image:title>Commercial Leasing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinreichlaw.com/property-types</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/916d5ffb-fdd9-4b29-b2d0-3cffeb9c67f6/Retail+1000x700px-01.png</image:loc>
      <image:title>Property Types - Retail</image:title>
      <image:caption>20+ retail leases across national regional mall portfolio completed during Covid All anchor and in-line leases for newly developed 775,000 SF enclosed shopping center Ground lease and single-tenant retail space lease for multi-level Brooklyn high street property Renegotiation of retail/entertainment leases covering over 180,000 SF in Times Square</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/44621b20-2074-4c0a-b7f4-630c7df331e0/Office+Crop+B+1000x700px-01.png</image:loc>
      <image:title>Property Types - Office</image:title>
      <image:caption>Multiple co-working office leases covering 85,000 SF for a national regional mall owner Re-leased 150,000 SF suburban office building, including long-term anchor lease with Fortune 100 media company Numerous headquarter and satellite leases in CBD and suburban office buildings for domestic and foreign office tenants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/ea182292-cf61-4021-bf4f-13e6629eb078/Industrial+2+1000x700px-01.png</image:loc>
      <image:title>Property Types - Industrial</image:title>
      <image:caption>260,000 SF long-term single-tenant industrial lease for institutional building owner Last-mile cold-storage lease covering Bronx warehouse for international food distributor Leasing, lease enforcement, and dispute resolution for the owner of a portfolio of industrial buildings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/f916bf75-8210-488a-a421-ebe46cb1aa56/Healthcare+1000x700px.png</image:loc>
      <image:title>Property Types - Healthcare</image:title>
      <image:caption>25,000 SF medical facility lease for the developer of an urban renewal project with a prominent regional hospital Single-tenant build-to-suit medical office lease for a suburban building owner with a regional healthcare provider 10,000 SF urgent care lease in a community shopping center for the center’s owner with a multi-state medical services provider</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinreichlaw.com/pre-lease</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/5762de06-c532-41cd-9288-6cd54962b4bb/Walk+Sign+Going+Right-01.png</image:loc>
      <image:title>Pre-Lease</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/2abe04b7-025d-46e9-b736-0ce5cc11984a/Pre-Lease+Lighter+1200.png</image:loc>
      <image:title>Pre-Lease - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/2b21eb65-d890-4b88-9b6c-3ebd7c1fe46c/PL+FORM-01.png</image:loc>
      <image:title>Pre-Lease - Form Lease</image:title>
      <image:caption>One of the biggest obstacles to productive negotiations is the dinosaur form lease. We modernize both landlords’ and tenants’ form leases so that the parties can hit the ground running with a reasonably even-handed and streamlined initial lease draft.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/01642422-410f-46ca-b495-2a6a29c912ac/PL+SUPPORT-01.png</image:loc>
      <image:title>Pre-Lease - Internal Support</image:title>
      <image:caption>Landlords and tenants are often unaware of how much time is spent during lease negotiations waiting for internal feedback. We coach our clients before the leasing process begins to ensure that this support is available as and when needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/5020f316-a820-4714-84a9-d00020582588/PL+AGREE-01.png</image:loc>
      <image:title>Pre-Lease - Brokerage Agreements</image:title>
      <image:caption>Landlords and tenants often engage outside brokers. In order to eliminate a possible source of delay, we prepare the necessary brokerage agreements prior to lease negotiation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinreichlaw.com/lease-negotiation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/17236bf2-166f-4bef-9425-25d61e7bcefe/CL+Trio+Lighter+2-01.png</image:loc>
      <image:title>Lease Negotiation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/7fa87431-54dd-4a5c-bf15-6d3c4a3ea1b4/LN+Lighter+1+1500.png</image:loc>
      <image:title>Lease Negotiation - A Delicate Balancing Act</image:title>
      <image:caption>The process of moving landlord and tenant from the letter of intent (LOI) to a signed lease can be summed up as a balancing act along two intersecting axes of conflict that must be carefully managed every step of the way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/8ecdf93d-33b3-4a38-98ff-61395edfc32e/LN+URG+PRE+06.24.22-01.png</image:loc>
      <image:title>Lease Negotiation - Urgency vs Precision</image:title>
      <image:caption>The urgency mandate stems from the reality that time kills deals. This reality conflicts with the need for precision, which is like having the right insurance. You hope not to need it, but if you do, having it is essential.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/87606982-a5a7-4906-9454-fca69ac67e80/LN+GA+ACC+06.24.22-01.png</image:loc>
      <image:title>Lease Negotiation - Get It All vs Accommodate</image:title>
      <image:caption>The desire to get it all often conflicts with the need to accommodate the other side. To manage this conflict, negotiations must be confined to a sphere of reasonableness based on relative bargaining power, relationships, timing and personalities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/6e802a4b-3885-4da0-ba15-11f9da02a7ae/LN+MOD+06.24.22-01.png</image:loc>
      <image:title>Lease Negotiation - Moderating Opposing Forces</image:title>
      <image:caption>At a certain point in every lease negotiation, urgency will take precedence over precision and the need to accommodate will prevail over the desire to get it all. There are an infinite number of paths to this all-important point, and knowing you’ve arrived can be elusive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/afaa5183-c1ea-48a9-8e0d-3bf1258b2ba1/LN+RED+Z+06.24.22-01.png</image:loc>
      <image:title>Lease Negotiation - Managing in the Red Zone</image:title>
      <image:caption>When negotiations reach this critical inflection point, we are working in the Red Zone and negotiations can easily veer off-course. We remain hypervigilant and use team work, coaching and constant communication strategies to get over the finish line.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/8a9713f6-cdc5-40ef-9d0a-b1ca8439b5fc/LN+DEAL+06.24.22-01.png</image:loc>
      <image:title>Lease Negotiation - The Deal is Done</image:title>
      <image:caption>We’ve reached the finish line when the lease is finalized. When the lease is fully executed and delivered, the premises can open for business and the rent stream can commence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinreichlaw.com/post-lease</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/0fd3b1ab-1501-4ffd-a2b0-59d6092dc4d8/iStock-1196967025+Crop+Horiz.jpg</image:loc>
      <image:title>Post-Lease</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/e1517ccd-8696-4bc8-9f34-b91772178e46/Post-Lease+Aubergine+Grey+1200.png</image:loc>
      <image:title>Post-Lease - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/a77a8e37-29a1-45a0-947b-1a6c5e2630fd/Post-Lease+Word+Cloud+Darker+700px+%5BRecovered%5D.png</image:loc>
      <image:title>Post-Lease - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinreichlaw.com/industry-engagement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/71eca5e6-959c-42eb-81e7-782bcb56b5d7/1800+x+600+Columbus+Circle+3-01.png</image:loc>
      <image:title>Industry Engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/368558d2-df68-4048-b92f-45599f8b3427/May+11+Speaking+1000px.png</image:loc>
      <image:title>Industry Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/136545f6-9ae3-4c73-bc0b-063b531ce567/May+11+Writing+1000px.png</image:loc>
      <image:title>Industry Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/608a2b09184c71168acf70cd/e682ba09-cba3-4023-937d-3fcac146544c/May+11+Leadership+1000px.png</image:loc>
      <image:title>Industry Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sinreichlaw.com/attorney-advertising</loc>
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    <lastmod>2022-06-28</lastmod>
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