The Sinreich Group

Attorneys at Law

(212) 317-1131

The Sinreich Group is a New York City based real estate law firm that represents public and private sector clients in connection with the acquisition, development, leasing, financing, repositioning and disposition of real estate throughout the country.

Past Events

Real Estate & Politics: A Conversation with Richard Florida

Central Park 2 500x350px.png

October 16, 2019 — Ellen Sinreich, the Urban Land Institute and NYU Schack hosted ULI NY’s Inaugural Speaker Series event featuring author, thought leader, and researcher Richard Florida, the Director of the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management, Global Research Professor at New York University, and founder of the Creative Class Group, with a provocative conversation about real estate and politics. Florida is the author of several global best sellers, including the award-winning The Rise of the Creative Class and is a senior editor for The Atlantic, where he co-founded and serves as Editor-at-Large for Atlantic Cities, the world’s leading media site devoted to cities and urban affairs.

The “Hotelification” of Real Estate

Event Hotelification 500px.png

June 19, 2019 — ULI NY, Ellen Sinreich, and panelists who are actively disrupting the retail, office and housing markets, presented a lively discussion of how different real estate asset types are reinventing tenant and customer experience by drawing significantly from long held practices in the hospitality industry. Participants discussed amenities, design, furnishings, service components, sales tactics, rent duration, revenue practices and other hospitality concepts that are being deployed in retail, office and residential properties to meet changing tenant and customer demands.


Ellen Sinreich, Founder and Principal of The Sinreich Group


David Barry, President, Ironstate Development Company
Craig Deitelzweig, President & CEO, Marx Realty
Kenneth A. Himmel, President & CEO, Related Urban
Ryan Simonetti, Co-Founder & CEO, Convene

population trends & how they impact the way we live

Event Image Population Trends 500px.png

May 29, 2019 — Ellen Sinreich and ULI New York presented a lively program on population trends and how they will impact where we live and the way we live. Our speakers discussed the factors that contribute to the demand and attraction of living in cities, the real impact of urbanization and how various city leaders are addressing the needs of growing urban populations.


Bret Boyd, CEO, Knoema


Chris Jones, SVP & Chief Planner, Regional Planning Association
Jon Vogel, Head of Development, AvalonBay Communities

Does Amazon Signal the End of New York City’s Pro-Growth Political Climate?

Event Image Amazon 500px.png

May 13, 2019 — Ellen Sinreich and ULI NY presented a lively debate about how New York City should wage its battle for relevancy on the world stage in order to attract talent and economic development while continuing to innovate so it can adapt to the way people live and work. Our panelists will consider whether large scale projects like Hudson Yards and Amazon HQ2 will continue to be possible given increasingly vocal NIMBY activity and whether changes in the City’s approval processes are necessary for it to remain competitive.

Check back soon for more information and registration details.


Kathryn S. Wylde, President and CEO, Partnership for New York City


Carl Weisbrod, Senior Analyst, HR&A
Vishaan Chakrabarti, Founder, Practice for Architecture and Urbanism v

Affordable Housing: NIMBY or YIMBY?

Event Image Affordable Housing 500x350px.png

April 30, 2019 — Ellen Sinreich and ULI New York hosted a panel discussion on the dynamics involved in increasing affordable housing throughout neighborhoods in New York City. Often there are two opposing viewpoints when it comes to developing new housing: Not In My Back Yard (NIMBY) or Yes In My Back Yard (YIMBY). This panel explored these conflicting viewpoints and addressed questions such as: What are the real impacts of rezoning efforts that allow greater development? What are the negative impacts? What are the benefits? Who is pushing back and why? How can the negative impacts be mitigated?


Ron Moelis, CEO + Founding Partner, L+M Development Partners


Rafael E. Cestero, President & CEO, Community Preservation Corporation
Jeffrey E. Levine, Chairman, Douglaston Development
Council Member Ydanis Rodriguez (10th District in Manhattan including Inwood)
Michelle de la Uz, Executive Director, Fifth Avenue Committee

revisiting the OPEN FLOOR PLAN

Event Image Co-Working 500x350px.png

February 26, 2019, Gensler, 1700 Broadway — Ellen Sinreich and ULI New York presented a lively debate on the future of the open floor plan for office space. Office space occupants including Google, LinkedIn and Mathworks discussed the pluses and minuses of open floor plans and provided insight based on their experience about optimal utilization of office space.


Tom Vecchione, Director of Workplace Strategy, Principal, Gensler


Paul Darrah, Director of Real Estate NYC, Google
Elizabeth Haigh, Vice President of Operations, Mathworks
Brett Hautop, Global Head of Design + Build, LinkedIn

ULI NY Real Estate Outlook 2019

City at Night and ESB 500 x 350px.png

January 29, 2019, TheTimesCenter, 242 West 41st Street — Ellen Sinreich and ULI New York hosted the annual Real Estate Outlook and presented Emerging Trends in Real Estate. Attendees heard from industry veterans and development visionaries on where to place bets in 2019 and key insights into the forces that are shaping the real estate business in the New York metro region.

The Nexus of Cyber Security & Real Estate: What We Need to Know

Cyber Security 500x350px.png

November 7, 2018, Clifford Chance, 31 West 52nd Street — Ellen Sinreich and the Urban Land Institute presented a ground breaking program focusing on the nexus between cyber security and real estate. The rise of intelligent buildings and the proliferation of technology throughout the real estate industry represent opportunities for increasingly sophisticated cyber attacks. Once viewed as an IT issue, the real estate industry’s cyber vulnerabilities require an industry-wide examination of the impending threats and how we protect our buildings, our employees, and our businesses.  


Tom Jackson, Principal, Ernst & Young


Robert Entin, Executive Vice President, Chief Information Officer, Vornado Realty Trust
Richard T. Jacobs, Assistant Special Agent, Cyber Branch, FBI New York Division

A Gift That Will Unlock Hidden Real Estate Value


September 27, 2018 — Ellen Sinreich and the New York Asset Management Roundtable hosted a lively presentation of Ellen’s Black Box strategies for minimizing the time, cost and risk of getting retail, office and industrial leases over the finish line. For most real estate professionals the legal leasing process is a Black Box. Once the salient business terms are agreed to, the lease disappears into that Black Box and there is little understanding of exactly what the process is, let alone how to successfully manage it. Ellen will open the Black Box and share strategies that owners, tenants, brokers and lenders can employ to expedite the process and increase the likelihood of success time after time. Attendance by invitation only.

New Urban Housing In Greater New York

Essex Crossing, Lower East Side

Essex Crossing, Lower East Side

September 26, 2018 — Ellen Sinreich and the New York District Council of the Urban Land Institute presented a ground-breaking program about the high-design, mixed-income, multi-scale housing that is being developed in a variety of New York City neighborhoods. High quality residential design has traditionally been associated with boutique projects for high-income occupants. Today, a new generation of developments is featuring high quality design for a mixed range of incomes in neighborhoods outside the high-end Manhattan and Brooklyn cores. These projects feature designs built around public space and smart urban strategies, accommodate a range of incomes and benefit from the close collaboration of multiple developers and designers. The three projects that will be highlighted are The Peninsula in the Bronx, Essex Crossing on the Lower East Side, and 420 Kent in Brooklyn.

Rooftops ConferencE


April 13, 2018, New York Law School, 185 West Broadway — Ellen Sinreich and the New York Law School Rooftops Conference hosted a panel discussion on the do’s and don’ts of letters of intent for commercial leases in New York City. Well drafted letters of intent can minimize the time, cost and risk of getting commercial leases over the finish line, while letters of intent that are incomplete or inaccurate increase the time, cost and risk of completing leases. The panel covered the key items that should be addressed in letters of intent, including escalations, assignment and sublet, guarantees, construction and renewal options. 

Selected Issues in Shopping Center Transactions


December 5, 2017, Practising Law Institute, 1177 6th Avenue — Ellen Sinreich presented a lively, in-depth presentation exploring the legal and operational issues that are to unique to shopping center transactions. At this program, issues ranging from the impact of omni-channel retailing and the emergence of new kinds of shopping center tenants, to the importance of understanding and coordinating use restrictions, co-tenancy requirements and the competing needs of retail landlords and tenants were covered. This presentation was part of the Practising Law Institute’s 19th Annual Commercial Real Estate Institute. More information.

DO’s and Don’ts of Tenant Improvement Allowances


October 27, 2017, JW Marriott, San Antonio — Ellen Sinreich presented a peer to peer workshop on tenant improvement allowances at the ICSC (International Council of Shopping Centers) Law Conference on October 27, 2017. We delved into  strategies that can be incorporated into leases to avoid pitfalls from both the landlord and tenant perspectives. It’s one thing for a landlord to agree to pay the tenant improvement allowance, but it can be quite another thing to actually fund the allowance as, and when, promised.



June 6, 2017, Kirkland & Ellis LLP,  601 Lexington Avenue — Ellen Sinreich and the Urban Land Institute presented this timely program on retail real estate. While retail properties are at the forefront of many communities and continue to fuel employment and tax revenues, retailers and owners face significant demographic and economic challenges, as high-end retail sales decline, store closings increase and e-commerce continues to drive shoppers away from brick and mortar locations. Our speakers addressed whether the sometimes-apocalyptic headlines tell the full story, how the changing market will affect the retail industry and how innovation and the advent of new technologies can drive even greater transformation.


David Zoba, Chairman, Global Retail Leasing Board, JLL


Brittany Bragg, Partner & COO, Crown Acquisitions
Brian Pall, President of Real Estate, Hudson’s Bay Company
Mary Rottler, EVP Leasing & Operations, Seritage Growth Properties

Selected Issues in Shopping Center Transactions

December 6, 2016, Practising Law Institute, 1177 6th Avenue — Ellen Sinreich presented a lively, in-depth presentation exploring the legal and operational issues that are to unique to shopping center transactions. She and her co-presenter, Nicole Mesard, a real estate partner at Debevoise, addressed issues ranging from the impact of technology and terrorism on shopping centers, to the importance of understanding and coordinating use restrictions, co-tenancy requirements and the competing needs of retail landlords and tenants. This presentation was part of the Practising Law Institute’s 18th Annual Commercial Real Estate Institute.

Detroit: Past, Present and Future

Detroit 500x350px.png

June 23, 2016, Sherman & Sterling, 500 Lexington Avenue — The Urban Land Institute (ULI) presented a fascinating look at the transformation of Detroit from a failing metropolitan area to a city on the rebound. We learned first hand about the changes taking place from developers, business owners, lenders and public officials who are working together to bring the jobs, housing, commercial development and basic services necessary to create a thriving city.

Queens Beyond the Waterfront: ULI’s Borough Development Series

Flushing Commons, Queens, New York

Flushing Commons, Queens, New York

June 9, 2016, Falchi Building, 31-00 47th Avenue, Long Island City — New York’s outer boroughs are booming and many are looking to Queens for its development opportunities. Central Queens, from LGA to JFK along the Van Wyck corridor has become the center of much of the expansion. This redevelopment includes the construction of Flushing Commons by F&T Group, a mixed-use project including residences, retail, hotel/office space, community space and a YMCA; and Skyview Park in Flushing by Onex Real Estate Partners. An informative discussion included public sector officials and private sector developers who are involved in these projects, followed by a reception.


Commercial Real Estate Tech Showdown

April 6, 2016, International Council of Shopping Centers, 1221 Avenue of the Americas — At a not-to-be-missed breakfast meeting, International Council of Shopping Centers (ICSC) convened a panel of innovators and entreprenuers to help professionals get up to speed on the technology boom that is disrupting the real estate industry. Technology startups focused on commercial real estate are changing the way real estate is offered, sold, leased, financed and operated. We heard from the founders, CEO’s and thought leaders of the CRE technology startups that are leading the way and learned about the inside scoop on how we can gain a competitive advantage by taking advantage of what their companies have to offer.


Alex Markson, President & CEO, Property Capsule


Aaron Block, Co-Founder & Managing Director, MetaProp
David Eisenberg, Founder & CEO,
Chris Garrison, Founder, Motionloft
Yan Kharmish, Managing Director, Ten-X
Luke Stotler, Chief Experience Officer, Property Capsule

2016 ULI New York Awards FOR EXCELLENCE

ULI Awards 500x350px.png

March 10, 2016, Gotham Hall, 1356 Broadway — ULI New York District Council hosted the inaugural ULI New York Awards for Excellence in Development.  This new awards program seeks to recognize outstanding real estate development projects within the New York District Council’s geographic region, both in the private and public sector, that exemplify ULI’s mission of providing leadership in the responsible use of land and in creating and sustaining thriving communities. To learn more about the ULI New York Awards for Excellence in Development, click here

Urban vs Suburban Retail: A Panel Discussion and Site Tour

Ridge Hill Mall

Ridge Hill Mall

November 5, 2015, Ridge Hill Mall, Yonkers — The New York Operations Committee of the International Council of Shopping Centers will present a panel discussion about the pros and cons of developing and investing in urban vs suburban retail projects. Topics will include differences in costs, design, operational efficiencies and investment returns. Peter Ripka, Ripco Real Estate Corp., will be moderating this panel of industry leaders, including Chris Conlon, Acadia Realty; Douglas Epstein, Modell’s; Robert Minutoli, Urban Edge; and Kathy Welch, Forest City. After the panel discussion, there will be an optional tour of Westchester’s Ridge Hill Shopping Center, which incorporates a unique combination of urban and suburban characteristics.

Ten Ways to Increase Revenues and Cut Costs

October 30, 2015, JW Marriott, Scottsdale — Ellen Sinreich presented a workshop at International Council of Shopping Center’s 2015 Law Conference about how retail landlords can increase revenues and cut costs. Ellen and Jerry Nelson of Stark & Stark shared strategies for increasing efficiencies and minimizing waste across a wide spectrum of operational and transactional areas, to increase profits and create value at your shopping centers.

Penalty or Remedy: Enforceability of Cotenancy Clauses

July 28, 2015, ABA Webinar — Ellen Sinreich was a panelist at an American Bar Association webinar about the recent California Court of Appeal decision on the enforceability of  so-called “cotenancy clauses” in retail leases. These common provisions allow retail tenants to abate rent and/or terminate their lease if the landlord fails to maintain other required tenancies at the shopping center. In a case of first impression, Grand Prospect Partners, LP v. Ross Dress for Less, the court upheld the tenant’s termination right, but struck down the rent abatement remedy as an unenforceable penalty. For more information, please click here.

WLI Summer School Series: Negotiating Your Best Self

July 21, 2015, Gensler, 1230 Avenue of the Americas — ULI New York’s Women’s Leadership Initiative (WLI) was back with its second annual Summer School Series — a professional development program designed to empower women with skills to excel in the workplace and beyond. In this interactive session, proven negotiation techniques were discussed with attention to building self-awareness and effective working relationships. WLI and Cushman & Wakefield's Artemis Group co-hosted this unique career development opportunity. 

Retail Development in Lower Manhattan

Westfield World Trade Center

Westfield World Trade Center

June 23, 2015, International Council of Shopping Centers, 1221 Avenue of the Americas — Ellen Sinreich, New York and Northern New Jersey State Director of the International Council of Shopping Centers joined Shopping Centers Today in welcoming retail real estate professionals to a panel presentation on the transformation of Lower Manhattan into a thriving 24/7 neighborhood. Panelists discussed three of the largest retail developments in the country which are located in Lower Manhattan: Brookfield Place, South Street Seaport, and the Westfield World Trade Center retail hub. 


A Conversation With Retail Real Estate Industry Leaders

Crown Acquisitions properties: Cartier and Versace mansions and Olympic Tower at 641 5th Avenue, NYC

Crown Acquisitions properties: Cartier and Versace mansions and Olympic Tower at 641 5th Avenue, NYC

March 24, 2015, Double Tree Suites by Hilton, Times Square — The International Council of Shopping Centers’ New York Next Gen Committee hosted an evening of networking, cocktails, and roundtable discussions with retail real estate industry leaders: Richard Chera, Crown Acquisitions; Jeffrey Altman, Houlihan Lokey; Rob Gifford, AIG Global Real Estate; Joel Braun, Acadia Realty Trust; Shannon Ching, Eastdil Secured; Dmitri Lalagos, Triple Five Group; Patrick Quinn, iPic Theatres; David Robinov, Ackman-Ziff; Greg Heym, Halstead Property and Stephen Plourde, The McDevitt Company.

ULI New Member Breakfast for the NY Women’s Leadership Initiative

March 10, 2015, Steelcase Worklife Center, 4 Columbus Circle — Ellen Sinreich, Chair of ULI’s NY Women’s Leadership Initiative Membership Committee, co-hosted a special networking breakfast for new WLI members. Attendees met WLI Steering Committee members and learned how WLI membership can help to propel careers and increase visibility in the real estate industry.   

The Evolution of Urban Retail

A $250-million renovation is transforming Manhattan’s Brookfield Place (formerly the World Financial Center) into a world-class shopping and dining experience featuring an ice skating rink.

A $250-million renovation is transforming Manhattan’s Brookfield Place (formerly the World Financial Center) into a world-class shopping and dining experience featuring an ice skating rink.

March 5, 2015, Hippodrome 1120 Avenue of the Americas New York, NY, 10036 — Ellen Sinreich co-chaired this exciting program sponsored by the Urban Land Institute about the dramatic changes in urban retail real estate, as shopping in downtown centers has become more than just a commodity, it has become an experience. Robin Abrams, Executive Vice President of The Lansco Corporation, moderated a panel of industry leaders, including Kathy Welch,  EVP & Director of Retail for Forest City Ratner Companies, Brent Habeck, EVP Strategic Leasing at The Howard Hughes Companies, Susan Fine, Founder & CEO of OasesRE and Rohan Mehra, Co-Founder & Principal of the Prusik Group.

RetailGreen 2014: The Value of Green Leases

Electric Meters Brighter +30.png

December 2, 2014, JW Marriott Desert Ridge Resort & Spa, Phoenix — Ellen returned to RetailGreen, the premier retail real estate sustainability conference sponsored by the International Council of Shopping Centers where she led an interactive boardroom session on the value of green leases. During this session, Ellen and a select group of participants focused on how to overcome the “split-incentive” disincentive so that green improvements, which reduce costs and increase bottom line performance for both landlord and tenants, can be implemented at existing multi-tenant retail properties.

Energy, Money & Law: Investment and Legal Strategies for Advanced Energy Performance in Real Estate

The Empire State Building replaced its traditional exterior tower lighting with an energy-efficient LED lighting system.

June 19, 2014, New York — At the Energy, Money & Law: Investment and Legal Strategies for Advanced Energy Performance in Real Estate, Ellen and her co-panelists discussed how re-structuring traditional legal relationships can pave the way to financing large scale energy efficiency projects. Sponsored by the Steven L. Newman Real Estate Institute of the Zicklin School of Business at Baruch College, CUNY, this full day conference also covered emerging regulatory trends and standards of care, as well as the financial, legal  and technical underpinnings for investments in energy efficiency improvements, renewable energy and the energy industry.  

RECon Academy 2014: The New Green Lease Program

May 19, 2014, Las Vegas — Ellen Sinreich led an interactive program for real estate professionals that focused on how to create a financial framework for greening multi-tenant retail properties at RECon, the global retail real estate conference. Ellen used the newly published ICSC Green Study Lease (which she prepared) as a template for how landlords and tenants can collaborate to create resource efficient, healthy and comfortable properties with financial underpinnings that work for both parties.


Entrepreneurs in Real Estate: One Woman's Story

March 18, 2014, New York — Ellen Sinreich co-chaired this installment of the Women’s Leadership Initiative Speaker Series featuring Abby Hamlin, Founder and President of Hamlin Ventures and faculty member of Columbia University’s School of Architecture. Sponsored by the Urban Land Institute, the program focused on entrepreneurial opportunities for women in the real estate industry today. 


University of Shopping Centers at the Wharton School of Business

March 12, 2014, Philadelphia — Ellen Sinreich returned to Wharton to teach the course, New Green Lease Paradigm for Tenants and Landlords, where she educated retail real estate professionals about how landlords and tenants can work together to green multi-tenant retail properties. 




New York University, Schack Institute of Real Estate, Graduate Course, Masters in Real Estate, May – August 2013

Change Leadership – Accelerating Energy Efficiency in the Built Environment, The Steven L. Newman Real Estate Institute, Baruch College, CUNY, New York, NY, November 22, 2013

Public-Private Partnerships in New York City: A Conversation About Retail Real Estate Development, International Council of Shopping Centers, New York, NY, September 19, 2013

Going Green: Measuring the REAL Economic Benefits for Landlords and Tenants: A Two-Part Series, International Council of Shopping Centers, New York, NY, April 4, 2013 and June 27, 2013

Women’s Leadership Initiative Inaugural New York City Program, Urban Land Institute, New York, NY, April 24, 2013


Greening the Commercial Lease, Commercial Lease Negotiations: Avoiding Costly Errors, Practising Law Institute, New York, NY, November 9, 2012

Understanding Green Due Diligence, Law Seminars International, October 10, 2012, International Teleconference


View The Sinreich Group Upcoming Events →

Telephone 212 802 1422
205 East 42nd Street, 20th Floor, New York, NY 10017

Attorney Advertising Disclaimer
Copyright © 2019 The Sinreich Group