The Sinreich Group

Attorneys at Law

(212) 317-1131

The Sinreich Group is a New York City based real estate law firm that represents public and private sector clients in connection with the acquisition, development, leasing, financing, repositioning and disposition of real estate throughout the country.

Bite Size Breaking News

Artificial Intelligence Enhances the Brick-and-Mortar Experience

Retailers are turning to AI to enhance the in-store experience while at the same time collecting valuable data about customers and their preferences. Walgreens is experimenting with touch screen cooler doors showing images of the merchandise inside that capture demographic data. Macy’s and Zara are among the fashion retailers who are using smart mirrors in fitting rooms that can make product recommendations and save a history of the items tried on. Ultimately, AI powered stores will recognize individual shoppers along with their shopping habits and preferences and adapt in-store displays, prices and services accordingly. Learn more

Washington D.C. Moves to 100% Renewable Energy

Pursuant to the Clean Energy D.C. Omnibus Amendment Act, Washington D.C. intends to transition from electricity fueled by fossil fuels to electricity fueled entirely by renewable energy by 2032. In keeping with D.C.’s 2017 designation as the first LEED Platinum city, this move to renewable electricity is a key component of its goal to become carbon neutral by 2050 and will enable the district to cut its greenhouse gas emissions in half. To meet these goals, 50% of the buildings in the city will need energy retrofits. Some public resources will be available to fund these retrofits through D.C.’s Green Bank, which was established in 2017 to fund green projects that expand renewable energy, reduce greenhouse gases and create green jobs. Learn more

Landlords’ Investment in Tenants Helps Projects Thrive

From the largest national real estate companies to local owners, landlords are investing in their tenants to facilitate the success of their projects. Simon, one of the largest mall owners in the country, acquired the then-struggling Aeropostale apparel chain in 2016 and helped turn them into a healthy, traffic-driving tenant that, according to CEO David Simon also “made a ton of money.” The Related Companies, developer of Hudson Yards and numerous other projects, is the owner of Equinox and Soul Cycle, both of which occupy space in many Related projects. Likewise, both a New York City multi-family developer and a Miami mixed-use developer that we represent are investing, respectively, in the restaurants and co-working purveyor that will occupy their projects. Learn more

Rising Temperatures Impact Urban Development

July 2019 was the hottest recorded month worldwide according to the European Union’s Copernicus Client Change Service. A new report by ULI, Scorched: Extreme Heat and Real Estate, explores how extreme heat is a growing risk factor and planning consideration throughout the U.S. Design strategies, new technologies and public policy that can mitigate the effects and create value are highlighted. For example, the report estimates that if all commercial buildings in the U.S. switched from dark to light roofs, $1B in electricity costs could be saved. Learn more

Drafting the Pre-Nup: Use Clauses and Exit Strategies in Retail Leases

Please join Ellen Sinreich and the International Council of Shopping Centers at the 2019 Law Conference in San Diego on October 25, 2019 for this workshop that will explore the undeniable marriage between use restrictions for retail tenants and the exit strategies they rely on for under-performing stores. Learn more

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